Paid Search Management Services 

A PPC agency is a team of digital marketing experts who have specific skills and knowledge about how to strategically design PPC advertising campaigns. This expertise helps ensure your PPC ads reach the right target audiences whilst increasing your return on investment in terms of results versus overall spend. A PPC agency, or PPC agent, offers services like lead generation, search engine marketing (SEM), and e-commerce solutions.

Your PPC agent will create ad campaigns that align with your current goals and help you to establish a strong and positive brand image online. Your agent can also help manage your marketing efforts across search engines and social platforms with ads that strategically appeal to your audience, both visually and content-wise, in order to increase click-through potential and conversion.

PPC marketing campaigns can differ depending on the platform, however, the process typically involves the following steps:

• Choosing a campaign type or objectives based on your goals
• Refining settings and targeting, e.g. audiences, locations, devices
• Outlining budget and bidding strategy
• Inputting the destination URL (where you want to send users)
• Building your ad

Once live, factors such as how much you pay for a click and where and when your ad appears, are determined by an algorithm based on your campaign settings, budget, bid, and quality of your ad.

Platforms that offer PPC advertising reward relevant, high quality, trustworthy pay-per-click ads with higher positioning and lower costs. This is because they want to ensure a quality experience for their users. This means you need to know how to run PPC ad campaigns properly in order to maximise profits.

A Google Partner is a company that is recognised for maximising marketing campaign success for their customers. It’s essentially a certification of a strong track record for driving growth by maintaining campaigns and demonstrating Google Ads skills and expertise. Partnership is attained based on ad performance, spend, and the number of certified account strategists within the agency.

Google Premier Partners are Google Partners that are in the top 3% of participating companies. This top performance is measured based on growth for existing clients, new client growth, client retention, annual ad spend, and diversity of ad types offered. By choosing a Google Premier Partner like LocaliQ as your PPC management agency, you can feel more confident knowing that you’re working with a team that has a certified track record of strong PPC campaigns.

PPC ads are ideal whether you’re a small artisan business looking to appeal to a small, location-specific audience or a multinational corporation with a complex and diverse set of marketing goals. With a majority of consumers now looking online for the products and services they need, PPC ads are an essential part of today’s digital marketing mix.

As long as your prospects are online, the industry, size or customer base of your brand doesn’t matter, our experts can find a way to make PPC ad campaigns that align with your marketing goals. If you’re worried about budget or cost, we’ll discuss the best way to optimise your ad campaign to ensure you’re not throwing money at something that isn’t boosting your sales.

Pay per click advertising is one of the most widely used marketing products, however, it’s a specialised area where a gap in knowledge can make a huge difference. PPC ads are easy to set up and launch but, without the right strategy and management, can be wasteful and offer poor results.

PPC management agencies are experts that specialise in creating, overseeing and managing a PPC ad campaign. PPC management is an evolving art that involves constant tweaks and experimentation while on the pathway towards perfect optimisation. The more experienced the PPC manager, the more likely it is that your ad will be well optimised to achieve your marketing goals at minimal cost.

Any business looking to launch a PPC campaign is often curious about the cost. With platforms like Google, however, there’s rarely a one-size fits all answer. PPC campaigns are highly customisable, meaning you can largely control your budget and increase or decrease ad spend however you like, depending on your goals and current needs. The cost of a campaign can depend on factors such as your company size, who you’re advertising to, the amount of competition, which ad networks you use and who manages your PPC campaign.

Businesses can spend anywhere from several hundred to millions on monthly PPC management. With a platform like Google Ads, the average cost per click (CPC) could be between $2 to $4 for your PPC ads, depending on the business type. The Google Display Network tends to be cheaper, with an average cost per click under $1.

Pricing is influenced by what keywords you want to trigger your ads and how popular they are. You set a maximum bid for how much you’re willing to pay each time someone clicks your ad when they find it through specific keywords and search queries. The more popular the keyword is, the higher you’ll need to bid to get your ad at the top of search results.