Grow Your Brand with Instagram Advertising in Australia
Elevate your brand with Instagram advertising services that go beyond likes and follows to drive sales and boost your market share. With over a billion monthly users and continuing to grow, Instagram is the perfect platform to capture your unique audience and take your brand to the next level.
LocaliQ is the Instagram advertising agency you can trust to get measurable results in Australia. Combining data insights, automation and technology with human-led creativity and innovation, we develop tailored campaigns focused on generating real value and boosting your marketing ROI.
Increase Sales with Our Instagram Ads Agency
Create Instagram ads that users won’t just scroll past. Our strategic campaigns engage your audience at the right time with the right content and messaging. Utilise a suite of creative delivery options to efficiently reach and nurture your target market within the platform.
Our experienced Instagram management agency understands the unique strengths of the platform and how to effectively leverage its tools to sell products online, direct traffic to your website and generate leads. No matter your industry, Instagram is a crucial tool for any business looking to increase brand awareness or generate more sales.
When your Instagram ad campaign is managed by our team, we’ll make the most of the precise targeting tools and advanced learning algorithms to help you reach your specific goals. This includes integrations with powerful ecommerce and lead capture tools. Turn a cool, aesthetically pleasing feed into a powerful tool that drives sales and engages relevant consumers.
Build Your Brand with Our Instagram Advertising Services
As a growing platform with a large user base across multiple demographics, Instagram is the ideal platform to build your online presence. When you take the right approach, you are rewarded with engagement and opportunities to spread beyond your follower base to new audiences who aren’t yet familiar with your brand.
Nurture existing audiences with engaging content whilst generating steady growth for your brand through both organic and paid content. As a skilled Instagram advertising agency, LocaliQ understands how to craft the right mix of strategies and tactics to give your brand the edge over competitors. This includes using analytics, market research, competitor analysis and user behaviour data to optimise your campaigns.
As a multi-disciplined ads agency, we think about the bigger picture. Your Instagram strategy is incorporated within a larger multichannel marketing strategy so your tactics across other social platforms and search engines complement one another to create an effective funnel with multiple touch points throughout the buyer journey. Whether you’re looking to reach customers in Melbourne, Sydney, Brisbane, Perth or Australia-wide, we’ll craft localised strategies to engage the right users based on your current campaign objectives.
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Get Creative Strategies From Our Instagram Marketing Agency
As a data-driven Instagram marketing agency, LocaliQ has a deep understanding of how to leverage insights and focus on the metrics that actually deliver results. Effective advertising on Instagram comes from an understanding that one method doesn’t fit all scenarios. Our live campaigns are tailored from the start and strategically tweaked to generate the best possible results.
Part of the Meta Business Suite, Instagram offers the same powerful targeting tools as Facebook. Brands are empowered to target audiences with hyper-precision based on demographics, location, interests and more. We discover what your audiences like to see and cut through the noise with ad creatives to capture attention and motivate users to find out more.
Powerful Hashtags and CTAs
Remember the fundamentals of any powerful Instagram ad: using popular and relevant hashtags along with calls to action that encourage users to take immediate action. These simple but highly effective tactics are key to driving conversions and putting your brand in front of more viewers. We’ll use hashtags and CTAs to help you reach new audiences and direct them to relevant landing pages on your website.
Take your Instagram ad to the next level with deep insights into your campaigns. Our monitoring and reporting tools help you uncover the best performing creative, test different strategies and tweak existing ads, all with the goal of earning you more sales and boosting your ROI.
Your brand can use Instagram as a shopfront with seamless ecommerce integrations that simplify the shopping experience for your customers. You can target relevant users interested in your products based on their profile and past behaviours. Engage them with ads that showcase one or several relevant products, plus key information such as prices, sizes, colours and direct sales links.
How Advertising on Instagram Reaches Your Customers
Instagram offers a diverse range of paid advertising options that seamlessly integrate into their platform. Your Instagram ads don’t stick out as disruptive, obvious paid promotions that disrupt the user experience and scare off prospective customers. With well-designed ads that are cleverly positioned, you can weave your brand messaging into your customer’s feed, explore and stories.
Equipped with the powerful Facebook developed Ads Manager, Instagram allows you to grow your organic reach with precisely targeted paid content. Find your ideal audience across the platform with both automated targeted and manual selections based on demographics and user behaviour. Advanced algorithms can then refine your audience base by analysing interaction and conversion data.
Complete with smooth integrations into e-commerce platforms like Shopify, an Instagram campaign enables you to plug your catalogue directly into Instagram feeds. Dynamic targeting abilities allow you to present customers with specific products that appeal to them directly.
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FAQs About Instagram Advertising
Why Invest in Advertising on Instagram
Instagram is one of the biggest social media platforms in the world, with more than a billion active users a month, and over 400 million active daily users. It also boasts the highest overall user engagement rate as well as the highest engagement between brands and users of all social media platforms. This makes it a powerful tool for any brand looking to grow.
The integration into Meta’s advertising ecosystem means your Instagram ad campaign has access to Facebook’s notoriously powerful campaign targeting and customisation options with the added benefit of higher engagement. Instagram users are 58 times more likely to interact with brand content than Facebook users. According to Instagram, ad recall is 2.8 times higher on average with Instagram ads compared to other social platforms.
How Much are Instagram Ads?
Instagram ads cost as much as you need them to cost, with the ability to set your budget and bidding strategy based on your needs. A variety of pricing structures helps you get the most out of your ad spend depending on your campaign goals and specific priorities. How much are Instagram ads? It ultimately depends. The team at LocaliQ can help you determine how much Instagram ads cost for your brand based on your specific goals. We’ll find the right investment strategy to maximise ROI.
What are the Different Types of Instagram Ads?
There are different ways to approach you Instagram Ad campaign, including:
- Single image: a simple photo or graphic with a CTA
- Video: up to 60 seconds long
- Carousel: a series of up to 10 images or videos
- Story: full screen image or video appearing in user Stories
- Collection: a collage of different images
- Reels: video ads that display in between Reels
- Shopping: ads with imbedded shopping functions
- Explore: images and videos that appear after someone clicks on relevant content from the Explore tab
You can create Instagram ads across a range of different formats based on your brand, goals and type of promotion.
What is the Difference Between a Facebook Ad and an Instagram Ad?
Although Instagram was acquired by Facebook in 2012, the two platforms offer different advantages when it comes to Social Media Advertising. While both channels use the Facebook Ads Manager platform, Instagram’s popularity lies predominantly with young adults and teens, so this would be the wiser choice for brands with a younger target demographic.
As for businesses looking to increase brand awareness, Facebook remains an attractive choice due to its reach and large audience. Ultimately, if you’re a brand with a visual product, Instagram’s video ads and branded content can lead to outstanding engagement.
How Do I Set Up Advertising on Instagram?
Advertising on Instagram is simple. You just need to create a profile and start posting content your customers will be interested in. Our experienced Instagram agency will manage the entire process for you, creating engaging content that keeps your profile fresh, so you keep attracting more followers and driving traffic to your product or landing pages.
Who Will Create Instagram Ads?
Our Instagram management agency can create Instagram ads for you, providing a flexible service based on your needs. Some brands provide raw images or video files we can repurpose to fit a new campaign. At other times, we manage the entire content creation and ad campaign process from start to finish. Whether you have specific ideas and goals in mind or need help figuring it all out, our expert Instagram advertising agency will help.
How Effective is Instagram Advertising?
With a total reach of 11 million Australians across Instagram, there are opportunities for brands of all types and sizes to connect and convert potential customers. At least 50% of users follow brands on Instagram too, meaning the user base is willing to see what products and services companies have to offer on the platform.
“Within a short period of time the phone inquiries and internet bookings increased markedly. Switching to LocaliQ was the best move we ever made.”
Searches for “available near me” have grown by over 100% in the last year.
Reach Out to Our Expert Instagram Agency in Australia
LocaliQ is the ads agency Australian brands can trust to deliver high performing Instagram campaigns. If you’re wondering how we can help you boost ROI with tailored ads, get in touch to find out more.
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