Grow Your Brand in Australia with Our Social Media Marketing Services
Boost your online presence across every major social media platform with expert social media services by LocaliQ. Go beyond likes and follows with social media marketing strategies that actually generate leads and increase your revenue. Managing your social media accounts is often a 24/7 job that requires a deep understanding of specialised platform tools and features.
Let us handle the management of your social accounts while ensuring your brand gets the most out of each platform. Our expert team offers unrivalled expertise across a wide range of industries in Australia and we’re ready to help grow your brand.
Generate More Leads Sooner with Integrated Social Media Strategies
We take a tailored strategy that builds on the unique features and strengths of each social media platform, from Facebook and Instagram to LinkedIn and TikTok. As a specialised social media marketing agency, we understand how to position your brand to grow your social presence in a way that brings in new customers while continuing to engage existing ones.
We’ve mastered the art of delivering social media ads that resonate. We do this by using data-driven insights combined with human creativity. Our team takes the time to understand your brand, your customers, and the type of content that resonates with them.
By optimising content based on the channels, topics and conversations that matter most to your audience, we as a passionate and hardworking social media agency, can find exciting new ways to elevate your social media presence in a way that directly achieves your marketing objectives.
Maximise Impact with Targeted Data-Driven Social Ads
Social media ads are one of the quickest and simplest ways to connect with your audience. Organic reach alone isn’t enough to expand your reach across social platforms. Social ads provide a hyper-direct way to place relevant, branded content in front of new and returning customers, ultimately creating more conversion opportunities.
Understanding your audience is a core focus for LocaliQ. We look at where they spend their time and what kind of content captures their attention. Using that information, our team builds campaigns that reach the right people where they are most engaged, accessible and concentrated.
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Explore Our Social Media Marketing Services
Facebook remains one of the largest social media platforms in Australia, with a significant active user base particularly among older users. Its advertising tools are also incredibly powerful and reliable, with the Meta Business Suite offering a variety of detailed targeting and segmentation options based on demographics and lookalike audiences.
Facebook allows for flexibility in terms of the format and content types you can deliver through your advertising. This includes straightforward video, image and text based ads as well as carousel images, each with their own description, link and call to action. Collection ads, meanwhile, offer an immersive experience where users can browse complete product catalogues and even make purchases without leaving the platform.
How you approach Facebook ads and how much you invest depends on your campaign goals, who you’re trying to reach, competition within your industry and ad placement. Setting the right campaign objectives is key to ensuring a good ROI. An “impressions” campaign, for example, is ideal for those looking to generate brand awareness and build their audience, while a “conversions” campaign is focused on increasing sales. Our social media experts can determine the right strategy to meet your goals.
As an expert Instagram marketing agency, we build unique, highly engaging campaigns on Instagram through the Meta Business Suite. Our team will help your brand take maximum advantage of Instagram’s potential. We’ll build campaigns geared towards eye-catching visuals that focus on optimising the strengths of each format type including images, reels, stories and carousels.
Like Facebook, we can fine-tune your campaigns to build interest and generate traffic to your profile or website and increase conversions using engaging CTAs and in-app buttons. As an experienced Instagram marketing agency, LocaliQ can deliver cost-effect results by strategically refining your campaign objectives, audience definition and ad spend.
LinkedIn ad campaigns are a great way to reach a large user base of professionals. Social ads here are particularly useful for those looking to engage a corporate audience with B2B marketing. Whether you’re a startup looking to promote new software and management tools or provide financial, legal or other professional services, LinkedIn can be a powerful space to reach your target market where there may be less competition from other brands.
LinkedIn campaigns work by placing bids that suit your budget. Ads are then sold via an auction where you compete with other advertisers looking to reach the same audience. The cost of your ads will fluctuate depending on how popular that audience base is. No matter your goals, our social media experts will find an ad strategy and campaign approach that works for you.
Make the most out of video-based social media marketing on YouTube with stories that will resonate with your audience. Choose between skippable and non-skippable in-stream ads that appear before, during or after videos. Other options include in-feed ads, which appear on the home page and search results, and masthead ads, which appear at the top of the site or app and autoplay for up to 30 seconds.
Your brand can focus on hyper-targeting specific audiences or reaching out to broader demographics based on your goals. Managed through Google, you can also promote your YouTube ads through the wider Google Video Partner (GVP) network. This means they’ll appear on other third party sites and apps that are part of the GVP network.
If you’re looking to target younger audiences, TikTok advertising is ideal for your brand, with 70% of TikTokers aged under 34. We can help you build custom ad campaigns that reflect the style and creativity of content found on the platform. Reach a large, tightly segmented audience and maximise impact with snappy, in-feed video ads along with more creative approaches such as hashtag challenges and branded effects.
Like other platforms, TikTok ads are based on a bidding model. Our team can help you navigate the unique attributes of this exciting new platform and generate ads that compliment your wider, multi-channel social marketing strategy.
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FAQ About Social Media Services
What is Social Media Marketing?
Social media marketing encompasses any process of content creation with the goal of promoting your brand, products and services across platforms such as Facebook, Instagram, LinkedIn, YouTube and TikTok. This includes creating different types of content to attract organic traffic as well as running targeted social media ads with the goal of increasing brand awareness, generating leads and boosting customer loyalty.
Demand for quality social media marketing is constantly increasing as different businesses strive to keep pace with the competition and stay on top of the latest trends. With huge numbers of active users across multiple demographics on each platform, social media marketing is essential for any brand looking to enhance their online presence and engage new customers.
Is Social Media Advertising Similar to Social Media Marketing?
Social media advertising involves paying to promote a brand, product or service on a social media platform. It involves creating an ad and strategically placing them on different platforms to reach target audiences and achieve specific goals: increasing website traffic or generating more sales, for example.
So, what is social media marketing? It’s a broader term that includes advertising as well as other activities. This encompasses everything from basic posts to specific pieces of content such as blogs, videos and influencer marketing. The aim of social media marketing is to maintain your social presence whilst nurturing current and potential customers by maintaining your brand’s relationship with them.
Why do Businesses Need Help from a Social Media Agency?
Managing your brand’s social media accounts effectively is an incredibly time consuming task and requires specialised knowledge of what works on each unique platform. Once you have a presence on several platforms like Facebook, Instagram, LinkedIn, TikTok and YouTube, it’s difficult to keep on top of it all while delivering content that engages audiences and drives conversions.
A social media agency can manage this process for you, ensuring you have an effective and comprehensive social media strategy that helps achieve your business goals. As a social media marketing agency, LocaliQ has the resources, experience and know-how to increase engagement and target the right audiences across each platform.
How Long Does it Take to See Results from a Social Media Campaign?
The time it takes for a social media campaign to generate results varies depending on a number of factors. This includes campaign objectives, the target audience, your industry and which platforms you’re using. Some social media campaigns generate results within weeks, while others take a few months. When you work with LocaliQ, we will give you an indication of what to expect from your social campaign then, once your ads are live, we’ll provide regular reports and analysis.
What Services does a Social Media Marketing Agency Like LocaliQ Offer?
LocaliQ is a social media marketing company that specialises in a variety of services designed to help Australian brands improve their social media presence. This includes attracting and engaging new audiences with organic content to increasing conversions with targeted social media ads. We can custom design and implement a social media strategy that reflects your unique business needs, with a long term plan to help your brand grow online.
How does LocaliQ Measure the Success of a Social Media Marketing Campaign?
As an experienced social media marketing company, LocaliQ uses a variety of tools to measure the performance and success of social campaigns. This includes metrics provided by social media marketing platforms, including engagement and reach, as well as our own analysis of website traffic and conversions. Supported by other tools like Google Analytics, we can track and assess the performance of social media campaigns to refine them while they are still active while improving future marketing strategies for your brand.
When is the Best Time to Outsource Social Media Marketing to an Agency?
The right time to engage a social media marketing company depends on your priorities and current business needs. Building a social media presence is, for many, important from the start when first establishing a brand. This is true for eCommerce businesses or brands who rely on online leads and operate in a competitive market. Other times, you may be managing social media marketing platforms yourself but are getting to a point where you need help, especially when launching a new product or service.
“I would recommend LocaliQ to other businesses as they have shown how to future-proof our business to ensure we are leading the pack. LocaliQ have the knowledge, know-how, and resources to keep up to speed with today’s fast-moving digital world.”
Australians spend an average of 1h 46 mins on social media each day.
Contact LocaliQ for Expert Social Media Services in Australia
Are you ready to grow and engage new audiences across social media? Get in touch with LocaliQ for tailored social media marketing campaigns that reach, engage and convert your audiences in Australia.
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