Google Shopping
Drive Leads & ConversionsRun your campaigns across popular search engines
Google Shopping Agency Solutions
Google Shopping ads visually showcase your products directly on Google’s search results, grabbing attention from high-intent customers actively looking to buy. Featuring product images, prices, brand names, and key details, these ads surpass text-based ads by allowing potential customers to quickly find, easily compare, and choose your products.
LocaliQ ANZ specialises in Google Shopping, crafting targeted campaigns that showcase Australian brands’ products and drive sales. Stand out and increase your e-commerce revenue with eye-catching Google Shopping ads designed to appear in relevant searches, attract clicks, and convert.
Why Your Business Needs Google Shopping Ads
Google Shopping Ads are a game-changer for e-commerce businesses in Australia. LocaliQ helps you leverage this powerful tool to:
Increased Qualified Leads
Increase product visibility and reach engaged customers ready to buy. With LocaliQ’s Google Shopping ads management expertise, you’ll gain higher impressions, enhanced visibility, and more qualified traffic and leads.
More Clicks, Less Cost
Target prime customers, recapture interest, and maximise ROI with our Google Shopping expertise. We optimise campaigns for high click-through rates and lower costs, driving more qualified leads and sales.
Eye-Catching Ads for Seamless Shopping
Imagine high-quality, eye-catching ads showcasing your products directly across Google search results and the vast Google Network. With a single click, users land on your product page, ready to explore details or make a purchase.
Target Ready-to-Buy Customers
Reach high-intent shoppers with targeted Google Shopping ads. Showcase products they’re actively searching for, driving conversions at every stage. LocaliQ optimises Google Shopping campaigns for user behavior, turning browsers into buyers.
Stand Out in Search
Google Shopping ads appear prominently in search results, displaying up to 20 ad positions on desktops and two on mobile devices. We create dynamic ads that update automatically with your latest product information, ensuring accuracy across all devices.
DID YOU KNOW
User who are retargeted to are 70% more likely to convert.
Source: Outgrow
Optimise, Convert, Grow with LocaliQ’s Google Shopping Ads
Our experienced team in Australia effectively manages your Google Shopping ads from start to finish, from set up to monitoring and reporting.
1
Free Google Shopping Audit
Our team offers a free suitability review, analysing your existing Google Merchant account, website, and products. We then define a strategy through a discovery and analysis process, setting your overall goals and KPIs.
2
Account Set Up
LocaliQ offers a bespoke approach to Google Shopping account setup, tailored to your brand and goals with a focus on individual products and categories, ensuring optimal segmentation and scalability.
3
Ongoing Optimisations
Once live, we continuously monitor and optimise your campaign to ensure top performance and maximise ROI. This includes daily search term analysis, segmenting queries, optimising bids, split testing ads, and fine-tuned audience targeting.
4
Reporting and Ongoing Support
As an agency with Google Shopping expertise, we deliver transparent campaigns that drive real results. We provide monthly reports that break down the metrics relevant to your business objectives. Our reporting dashboard allows you to easily track ads.
We’re always here to discuss results and refine your strategy for optimal performance.
Client Review & Testimonial
“We have been able to maximise on our niche position in the marketplace through LocaliQ’s SEO efforts. The LocaliQ team deliver excellent transparency and reporting around results and regular communication.”
FAQs About Google Shopping Ads
How do I Get Started with Google Shopping?
Getting started with Google Shopping means setting up a Google Merchant Centre account. This is where you add products and product information then connect your account to your eCommerce account. Once you have set up an account, your product range can appear in ads across Google search results as well as in the Shopping tab, Google Images, YouTube and third party websites in the Google network.
How can a Google Shopping Agency Like LocaliQ Improve my Digital Marketing Strategy?
As an experienced Google Shopping management agency, LocaliQ can help you optimise your campaigns to drive better growth and generate more opportunities for your brand. We use our expertise and extensive research to create campaign strategies designed to reach the right target audiences and increase traffic, click-through rates and sales. Using data refined to your brand’s industry and customer base, we create ads that increase your online visibility and help you reach qualified buyers.
I Already Have a Google Ads Account. Will You Use That?
If you have an existing Google Merchant Account, that’s great. We’re happy to use it and make any necessary tweaks to deliver better campaign performance. If you don’t have an account, our team is more than happy to create one on your behalf.
Is There a Limit to How Many Campaigns You’ll Create?
Using Google Ads can grow your business by helping you reach new audiences that are specifically looking for your products or services. Someone who needs a plumber in Brisbane will often search “plumber in Brisbane” on Google. If your business is the one that pops up at the top of the search results, it’s a simple and effective way of getting more customers. So many of us use Google today to run searches just like this, making it difficult for businesses to ignore the potential for that kind of exposure.
What is Google Shopping and How Does it Work?
Google Shopping ads, previously known as Product Listing Ads, utilise your brand’s Merchant Centre product data to create relevant ads that appear when potential customers search for them. This includes information about the products you are selling along with product information and pricing. This data is matched against a user’s search intent.
Google Shopping ads appear in search results, the Google Shopping tab, Google Images and across partner websites within the Google network. Free listings and Shopping ads can both appear next to text ads so users can browse a full range of products that coincide with their search. It is worth noting, however, that only paid ads appear on partner websites.
Similar to other Google advertising products, Google Shopping ads employ a cost-per-click (CPC) model. This ensures you only pay when someone clicks on the product and is redirected to the relevant landing page. Using a bidding process against relevant competitors, merchants decide how much they are willing to pay for each click.
How Can Google Shopping Ads Benefit My Brand?
Google Shopping campaigns are designed to help retailers and individual brands find in-the-market buyers for their product ranges. Whether you’re looking to boost online sales or create more foot traffic at physical stores, Google Shopping is an essential tool for promoting products online. The platform is designed with an interface that is similar to a traditional Google search, but makes it easy to see each product visually and see information including price, size, colour, brand, style and availability.
Google Shopping ads also appear at the top of search results, increasing potential audience reach. They also appear across related Google platforms like YouTube and Gmail in addition to the Shopping tab and Google images. Tracking your performance is easy with simple metrics such as conversion rates and click-through rates. You can also see how performance compares to competitors and other products in your category.
Google Shopping ads are a powerful way to reach your customers as the platform automates results to display relevant products based on search behaviour and search intent. With help from an experienced Google shopping ads agency, you can simplify the customer journey and streamline the buyer pipeline, giving you high-quality leads who are already motivated to make a purchase.
Showcase Your Products with Google Shopping Ads.
Capture the attention of ready-to-buy customers by displaying your products directly in Google’s search results.
Find out more.
