Facebook Ads

Drive Leads & Conversions

Eliminate wasted ad spend with strategic and refined Facebook advertising services

 

Boost Your Leads

Facebook Ads Agency 


Achieve real outcomes on Facebook with LocaliQ, an experienced agency in Australia specialising in
Facebook advertising services. We help brands across various industries reach their target audiences, whether new or established.  

With Facebook’s sophisticated advertising tools and over 2 billion daily active users, it’s a powerful platform for brand growth, website traffic, and increased sales. Our social media experts create Facebook ads that resonate with precision-targeted audiences most likely to convert. 

local business optimisation

Why Businesses Need Social Media Ads 

Social media ads present a unique opportunity to connect with potential customers where they spend a significant amount of their time online. Here’s why you should consider leveraging your business for social advertising: 

Reach the Right People

Maximise conversions and eliminate wasted ad spend with our strategic Facebook advertising services. Whether aiming to reach new audiences or retarget prospects, our expertise ensures you achieve your goals. 

Turn Clicks into Customers

Increasing sales requires a strategic approach. Not every customer is ready to purchase when they first see your ad. Our retargeting strategies keep your brand top-of-mind until they’re ready to convert. 

Location-Specific Targeting

From cafes in Melbourne to finance firms in Sydney, we attract motivated leads in your area. We create engaging content that converts, going beyond generic ad copy. 

Grow Your Brand & Audience

By leveraging FB advertising tools like Facebook Lead Ads, brands can get valuable data and insights, allowing you to craft compelling messages and target future campaigns with better focus. This builds brand credibility, boosts organic search, and expands your customer base. 

DID YOU KNOW

Facebook accounts for 50% of total social referrals.

Source: Business Insider

LocaliQ as Your Facebook Advertising Agency in Australia 

 

LocaliQ is dedicated to delivering outstanding results through data-driven insights. Our flexible approach allows us to adapt to changing Facebook algorithms and user behaviours, custom-building campaigns for your unique brand. 

We analyse your business, audience, and competitive landscape to create an ad process that efficiently meets your marketing goals. This blend of creativity and technical expertise ensures strong results. 

 

1

Advanced Targeting 

Partner with an expert Facebook ad agency that understands Facebook’s sophisticated tools. We effectively utilise Facebook Pixels and Lookalike Audiences to maximise your campaign’s results. Our advanced marketing tactics streamline lead generation, ensuring your ads convert efficiently. 

2

Measurable Results 

We focus on what matters. Our performance reports centre on measurable results such as conversions, allowing you to clearly see the effectiveness of your Facebook ads and the value of your investment. 

3

Full-Service Agency 

Your business will collaborate with LocaliQ’s dedicated team, specialising in copywriting, SEO, and social media marketing. This ensures your Facebook campaigns integrate seamlessly into a holistic, multichannel marketing strategy, where various tactics work together to achieve your business’s key objectives. 

4

Your Own Dedicated Expert 

With a dedicated Facebook ads expert, your campaigns will gain a deep understanding of your target customers and what resonates with them. Our team ensures great results by correctly setting up your Facebook Pixel and actively managing and adjusting your live campaigns. 

Client Review & Testimonial


“I would recommend LocaliQ to other businesses as they have shown how to future-proof our business to ensure we are leading the pack. LocaliQ have the knowledge, know-how, and resources to keep up to speed with today’s fast-moving digital world.”

Ian Sadler, Sales Manager, Canterbury Caravans

FAQs About Our Facebook Ads Agency

What are Facebook Ads?

Facebook ads are paid posts that can appear in desktop and mobile feeds as well as in stories and in the right-hand column of Facebook on desktop. They come in a variety of formats, including text posts, videos, static images and a slideshow of images (carousel). Ad content is often paired with specific call-to-actions such as clicking through to a landing page, filling out a contact form or liking a page.

Brands can target Facebook ads to users based on their location, demographics, interests and other profile information. Anyone can create a Facebook ad, but generating results such as increased sales is made easier with expert help from a Facebook advertising agency. LocaliQ finetunes Facebook ad campaigns based on data and extensive research to ensure your ads reach the right audiences at the right time and help you achieve specific marketing goals.

What is a Facebook Pixel?

A Facebook Pixel is a small piece of code your brand can add to your website to measure results from your Facebook advertising campaigns. This helps track whether your ads are reaching the right people and whether they are taking the desired actions once they are on your site. Using cookies to track individual website visitors provides valuable information regarding audiences, targeting, conversions and optimisation. This can be used to improve the effectiveness of your campaigns and increase ROI.

What Businesses Can Benefit from a Facebook Ad Agency?

Facebook ads are an essential component to businesses across a range of industries. According to a Nielsen study, half the population of Australia uses Facebook every month, spending an average of 1.7 hours per day on the platform. Of the 13 million Australians on the platform, 9 million use it daily. This creates some powerful opportunities for brands to reach new audiences and generate more business.

According to Facebook, 60% of Australian users discover a business or product and learn more about the product either on Facebook or through the business’s website. Whichever industry, location or audience, LocaliQ can help your business engage new customers at every stage of their journey.

How Do You Measure Facebook Advertising Services?

Facebook offers a range of metrics to help you measure the success of your paid ad campaigns. This includes impressions, cost per 1,000 impressions (CPM), frequency, click-through rate (CTR), cost-per-click (CPC), cost per lead, conversions and cost per conversion.

Poor performance in a certain area may mean you need to tweak the ad, the format or the targeting options. Most importantly, however, your brand must focus on the right metrics based on your specific campaign goals, whether that’s lead generation, brand awareness or increasing sales.

What are the Different Types of Facebook Ads?

Facebook ads come in a range of different ad formats, each of which can help achieve particular advertising goals. If your business is looking to showcase products, you can choose from product ads, carousel ads and collections ads. Lead generation campaigns can benefit from lead ads, dynamic ads and messenger ads. Meanwhile, video ads and augmented reality ads can help brands really stand out in the feed. Our Facebook marketing agency understands the nuances of each ad type and how they can effectively deliver for different campaign goals.

Which is Better, Google Ads or Facebook Ads?

Google and Facebook advertising each have their pros and cons. Rather than measuring them against each other, brands should focus on using both effectively in a way that complements the strengths of each platform. A targeted ad campaign on Facebook helps reach new audiences and can also help increase search queries about your brand on Google. WordStream research found that advertising on Facebook generates a 34% increase in brand searches on Google.

LocaliQ recommends a multichannel marketing approach where Google ads and Facebook ads work together to help achieve your marketing objectives. By using the same or similar keywords, geographic terms and your brand name across both campaigns, you can increase the reach of ads on both platforms. This increases the amount of traffic to your site, providing valuable user data you can use for retargeting while boosting overall conversions.

How Can I Get Started with Facebook Ads?

Facebook is a powerful advertising platform. The right strategy will ensure you achieve the results you’re looking for and make the most of your marketing budget. The first step is setting specific, achievable, appropriate goals for your brand.

You can then create a Facebook Ad Manager account and begin targeting your campaign to reach the right people. This involves choosing audiences likely to be interested in your products and services based on location, age, gender, interests, behaviours and connections. You also need to select the ad format and placement, that is, will they appear on desktop, mobile, feed, stories?

Creating an eye-catching creative is also essential, with text and imagery that resonates with your target audience. If you need help with any of the above, LocaliQ is the expert Facebook advertising company you can trust to help your campaign succeed.

What Makes a Good Facebook Ad?

How you design your Facebook ad is ultimately guided by your objectives and audience. Certain techniques, however, are fundamental to success, including compelling messaging that engages potential customers with a clear value proposition. It’s also important to use the right ad format and placement across devices and different channels like Facebook, Instagram, Messenger and the Audience Network. This is based on who your audience is and how they use Facebook.

Getting ad clicks is only half the process. A good Facebook ad also requires your website to offer a quality user experience that encourages customers to complete their journey. Speak with the team at LocaliQ for expert support from an experienced Facebook ad company.

What Services Does a Facebook Marketing Agency Offer?

Depending on the Facebook ad company, their services may focus only on particular niche industries or campaign types. When looking for the right agency to partner with, brands should look for agencies experienced in delivering ads for your specific industry, audience and location. Ideally, they should also support a whole scope of Facebook ad types.

LocaliQ is a full-service Facebook advertising company with a wealth of experience delivering campaigns that convert for brands across a range of industries in Australia. We manage the entire process, from researching your business and its target market to producing powerful copy, graphic design and other elements that resonate with your audience.

Drive Results with Facebook Ads.

Unlock your brand’s potential on Facebook with our expert advertising services, tailored to connect you with your ideal audience.

Find out more.

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