Real Results With Our Facebook Ads Agency in Australia
Go beyond basic metrics of impressions and likes to achieve real outcomes on Facebook with LocaliQ. As an experienced Facebook ads agency in Australia, we help brands across a diverse range of industries reach their target audiences on Facebook. Whether you’re a new or established brand, we can create tailored campaigns, fine-tuned to generate genuinely valuable results and positive ROI.
With sophisticated advertising tools and over 2 billion daily active users, Facebook is an incredibly powerful platform for growing your brand, generating traffic to your website and increasing sales. Our experienced team can help you make the most of these tools with creative ads designed to resonate with precision-targeted audiences that are most likely to convert.
Boost ROI with Targeted Facebook Advertising Services
Eliminate wasted ad spend with strategic and refined Facebook advertising services to maximise your conversions. Whether you’re looking to reach new audiences or retarget prospects who have shown interest, we have the expertise to help you achieve your goals. This includes choosing:
- Ad formats: Link click ads, video ads and carousel ads
- Placements: Facebook, Instagram, Messenger and the Audience Network
Depending on campaign objectives, we’ll use one or several combinations of these ad formats and placements. Our team also conducts A/B split testing to further refine your campaign. This involves testing different formats, placements and targeting options to see what generates the best results and boosts ROI.
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What Makes Our Facebook Agency Different?
As a Facebook advertising agency, LocaliQ is passionate about generating great results using data-driven insights. Our flexibility enables our team to adjust to changing Facebook algorithms and user behaviour as we custom build campaigns for your unique brand.
We analyse your business, audience and competitive landscape to inform an ad process designed to efficiently achieve your marketing goals. This combination of creativity and technical expertise generates strong results.
Work with an expert Facebook ad agency that has a detailed understanding of Facebook’s sophisticated tools. This includes how to effectively utilise Facebook Pixels and Lookalike Audiences to generate the best results for your campaign. Our advanced marketing tactics streamline lead generation, ensuring your ads actually convert.
Where another Facebook marketing company might deliver complicated reports filled with jargon and irrelevant metrics, such as impressions, for example, we focus on what matters. Our performance reports are centred around measurable results like conversions, so you can see exactly how your Facebook ads are working and what you’re getting from your investment.
Full Service Agency
Your brand will work with LocaliQ’s dedicated team, with diverse specialties across copywriting, SEO and social media marketing. This means your Facebook campaigns will form part of a holistic and coherent multichannel marketing strategy where different tactics work together to achieve the most important objectives for your business.
Your Own Dedicated Expert
With your very own Facebook ads expert, your campaigns can go deeper and gain an intimate understanding of your target customer, including what resonates with them. Our team will work to deliver great results, from setting up your Facebook Pixel correctly to actively managing and adjusting your live campaigns.
Generate Quality Leads with Our Facebook Marketing Company
Whether your business is a cafe in Melbourne, a finance firm in Sydney or a tradie in Brisbane, we tailor our approach to help you find motivated leads. Go beyond stock ad copy with customised campaigns designed to engage relevant audiences and convert them into paying customers.
Increase Sales with Proven Campaign Tactics
Increasing sales requires a Facebook marketing agency with a strategic approach. Not every customer interested in your products or services is ready to make a purchase when they see your ad, for example. That’s where tactics such as dynamic retargeting become important. This helps nurture your prospects, so your brand is top of mind once they’re ready to purchase from, hire or otherwise engage with your business. With experience managing thousands of unique campaigns, our Facebook agency knows the right time to target and retarget customers.
Grow Your Brand with Targeted Facebook Lead Ads
By using Facebook advertising tools effectively, brands can grow their online presence while better understanding the audiences they need to reach. Crafting the right message and ad encourages more users to click through to your website. The increased popularity and credibility of your site will, in turn, improve your performance in organic searches across the platform and on search engines.
Facebook lead ads, meanwhile, can help capture relevant leads while providing valuable data on the interests and behaviours of your target audiences. Lead ads are essentially promoted forms that provide users with something in return (for example, a free demo or complimentary eBook). Users can fill in their information without ever leaving the platform, increasing the likelihood they’ll do so. Prospect data collected from your Facebook lead ads can be downloaded to your Customer Relationship Management (CRM) platform, so you can segment leads and target them in future campaigns.
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FAQs About Our Facebook Ads Agency
What are Facebook Ads?
Facebook ads are paid posts that can appear in desktop and mobile feeds as well as in stories and in the right-hand column of Facebook on desktop. They come in a variety of formats, including text posts, videos, static images and a slideshow of images (carousel). Ad content is often paired with specific call-to-actions such as clicking through to a landing page, filling out a contact form or liking a page.
Brands can target Facebook ads to users based on their location, demographics, interests and other profile information. Anyone can create a Facebook ad, but generating results such as increased sales is made easier with expert help from a Facebook advertising agency. LocaliQ finetunes Facebook ad campaigns based on data and extensive research to ensure your ads reach the right audiences at the right time and help you achieve specific marketing goals.
What is a Facebook Pixel?
A Facebook Pixel is a small piece of code your brand can add to your website to measure results from your Facebook advertising campaigns. This helps track whether your ads are reaching the right people and whether they are taking the desired actions once they are on your site. Using cookies to track individual website visitors provides valuable information regarding audiences, targeting, conversions and optimisation. This can be used to improve the effectiveness of your campaigns and increase ROI.
What Businesses Can Benefit from a Facebook Ad Agency?
Facebook ads are an essential component to businesses across a range of industries. According to a Nielsen study, half the population of Australia uses Facebook every month, spending an average of 1.7 hours per day on the platform. Of the 13 million Australians on the platform, 9 million use it daily. This creates some powerful opportunities for brands to reach new audiences and generate more business.
According to Facebook, 60% of Australian users discover a business or product and learn more about the product either on Facebook or through the business’s website. Whichever industry, location or audience, LocaliQ can help your business engage new customers at every stage of their journey.
How Do You Measure Facebook Advertising Services?
Facebook offers a range of metrics to help you measure the success of your paid ad campaigns. This includes impressions, cost per 1,000 impressions (CPM), frequency, click-through rate (CTR), cost-per-click (CPC), cost per lead, conversions and cost per conversion.
Poor performance in a certain area may mean you need to tweak the ad, the format or the targeting options. Most importantly, however, your brand must focus on the right metrics based on your specific campaign goals, whether that’s lead generation, brand awareness or increasing sales.
What are the Different Types of Facebook Ads?
Facebook ads come in a range of different ad formats, each of which can help achieve particular advertising goals. If your business is looking to showcase products, you can choose from product ads, carousel ads and collections ads. Lead generation campaigns can benefit from lead ads, dynamic ads and messenger ads. Meanwhile, video ads and augmented reality ads can help brands really stand out in the feed. Our Facebook marketing agency understands the nuances of each ad type and how they can effectively deliver for different campaign goals.
Which is Better, Google Ads or Facebook Ads?
Google and Facebook advertising each have their pros and cons. Rather than measuring them against each other, brands should focus on using both effectively in a way that complements the strengths of each platform. A targeted ad campaign on Facebook helps reach new audiences and can also help increase search queries about your brand on Google. WordStream research found that advertising on Facebook generates a 34% increase in brand searches on Google.
LocaliQ recommends a multichannel marketing approach where Google ads and Facebook ads work together to help achieve your marketing objectives. By using the same or similar keywords, geographic terms and your brand name across both campaigns, you can increase the reach of ads on both platforms. This increases the amount of traffic to your site, providing valuable user data you can use for retargeting while boosting overall conversions.
How Can I Get Started with Facebook Ads?
Facebook is a powerful advertising platform. The right strategy will ensure you achieve the results you’re looking for and make the most of your marketing budget. The first step is setting specific, achievable, appropriate goals for your brand.
You can then create a Facebook Ad Manager account and begin targeting your campaign to reach the right people. This involves choosing audiences likely to be interested in your products and services based on location, age, gender, interests, behaviours and connections. You also need to select the ad format and placement, that is, will they appear on desktop, mobile, feed, stories?
Creating an eye-catching creative is also essential, with text and imagery that resonates with your target audience. If you need help with any of the above, LocaliQ is the expert Facebook advertising company you can trust to help your campaign succeed.
What Makes a Good Facebook Ad?
How you design your Facebook ad is ultimately guided by your objectives and audience. Certain techniques, however, are fundamental to success, including compelling messaging that engages potential customers with a clear value proposition. It’s also important to use the right ad format and placement across devices and different channels like Facebook, Instagram, Messenger and the Audience Network. This is based on who your audience is and how they use Facebook.
Getting ad clicks is only half the process. A good Facebook ad also requires your website to offer a quality user experience that encourages customers to complete their journey. Speak with the team at LocaliQ for expert support from an experienced Facebook ad company.
What Services Does a Facebook Marketing Agency Offer?
Depending on the Facebook ad company, their services may focus only on particular niche industries or campaign types. When looking for the right agency to partner with, brands should look for agencies experienced in delivering ads for your specific industry, audience and location. Ideally, they should also support a whole scope of Facebook ad types.
LocaliQ is a full-service Facebook advertising company with a wealth of experience delivering campaigns that convert for brands across a range of industries in Australia. We manage the entire process, from researching your business and its target market to producing powerful copy, graphic design and other elements that resonate with your audience.
“Within a short period of time the phone inquiries and internet bookings increased markedly. Switching to LocaliQ was the best move we ever made.”
Searches for “available near me” have grown by over 100% in the last year.
Get in Touch with Our Trusted Facebook Ads Agency in Australia
LocaliQ can help your business grow using tailored Facebook ad campaigns designed to achieve your goals. Reach out to our experts to discover how we can help you engage with and convert new customers in Australia.
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