TikTok Ads
Drive Leads & ConversionsTake your brand to new heights on TikTok with LocaliQ.
TikTok Advertising Agency
TikTok commands user attention like no other platform, with daily usage surpassing all other social media. The trend towards engaging, short videos has led to millions of monthly active users in Australia. Despite its popularity, advertising competition remains lower, making TikTok a game-changer for brands aiming to grow.
LocaliQ, a top TikTok ads agency, helps you capture your market share among millions of users. Our agency blends creative content, data, analytics, and advanced targeting to ensure your brand thrives on this rapidly growing platform.
DID YOU KNOW
TikTok has the third-largest reach of all social media advertising platforms, with more than 150 million users.
Source: TikTok
Our TikTok Advertising Services in Australia
LocaliQ understands all the platform’s formats and placements. We delve into your brand, customer base, and marketing objectives to unlock your potential. Whether through TikTok influencers or user-generated content (UGC) strategies, we’ll find the perfect mix of tactics to achieve your goals.
In-Feed Ads
In-feed ads are the most common type of ads on TikTok, mimicking organic content. They can be short videos or still images that appear under the “For You” banner that drive traffic. Purchased through TikTok’s Ad Manager, these ads feature clickable calls to action that direct users to your account, external landing pages, or app downloads.
Image Ads
Though primarily known as a video platform, TikTok also supports still image ads. These ads do not appear in the main feed but are featured on news feed apps associated with TikTok, such as BuzzVideo, TopBuzz, and Babe.
Carousel Ads
Much like other social media platforms, TikTok carousel ads incorporate a swipeable series of 2 to 10 images which can each feature their own caption. Similar to still image ads, however, carousel ads will only appear on TikTok news feed apps.
Branded Effects
Boost your reach by creating fun, branded effects. Launch your own custom filters, stickers, and effects that users can use in their content. When combined with other TikTok marketing agency tactics, branded effects can drive impressive engagement across diverse audience segments.
TopView Ads
TopView ads are the first thing users see when they open the TikTok app, taking up the entire screen. They are a popular choice for brands aiming to maximise visibility and impact. With broad reach and high impressions, these ads are customisable and can be up to 60 seconds long.
Spark Ads
Spark ads enable brands to leverage user-generated content for advertising. By collaborating with TikTok influencers, brands can transform this content into in-feed or TopView ads to extend their reach. Spark ads are labeled as “sponsored” and include clickable calls to action.
Brand Takeover
Brand Takeovers on TikTok are unique full-screen ads that appear when users open the app. They consist of a 3-second image or 3-5 second GIF and are exclusive to their category, ensuring no other ads for that product type are shown that day. Due to their exclusivity, Brand Takeovers are typically used by larger brands, despite their higher cost.
Branded Hashtag Challenge
Promote a sponsored hashtag through a TikTok ad to expand your reach and boost engagement. Encourage user participation and creativity to go viral and attract a large audience to participate and have fun with it.
LocaliQ as Your TikTok Advertising Agency Partner in Australia
LocaliQ is your dedicated partner, helping you jumpstart your TikTok advertising in Australia. We specialise in creating unique ads that resonate with your target audiences. With precise targeting capabilities, we can reach users of all ages across Melbourne, Sydney, Brisbane, Perth, and throughout Australia.
LocaliQ assists leading Australian brands in strategising, creating, and launching campaigns that leverage the platform’s strengths to drive conversions.
Client Testimonial
“Our business has grown since we took over almost 100% in terms of revenue, and we’restill growing at about 20% per annum. And that is due in partto the amount of marketing that we’ve been able to do, and thesuccess of those campaigns.”
FAQs About Ads on TikTok
Why Advertise on TikTok?
Ads on TikTok are affordable to create and can generate great results for brands looking for innovative ways to reach new audiences. TikTok Ads rank well for ad equity, with brands enjoying a high ROI for their efforts. TikTok advertising also offers creative new ways to market products, services and brands in a way that distinguishes it from other digital platforms.
It’s no secret that most content creators are GenZ users, with 41% of users aged between 18 and 24. This is great for brands looking to reach younger audiences, however, you shouldn’t neglect the potential to reach Millennials, GenX and Baby Boomers who make up the remaining 59% of users.
Is TikTok Marketing Right for My Company?
With 500 million daily active users across a range of demographics, TikTok is a great platform for any brand to advertise on.
Some businesses may be deterred because it doesn’t seem like a good fit for their industry, but this can be an advantage. TikTok is more exclusive with less advertisement saturation, meaning you get more views and a higher click through rate (CTR) compared to other platforms like Facebook and Instagram.
A TikTok ad agency can help determine whether ads on TikTok are right for your brand and find an approach that works for you.
How Much are TikTok Ads?
TikTok advertising cost will vary depending on your budget, campaign type and targeting options. While TikTok ad pricing can be higher upfront compared to other platforms, it is generally lower when you look at comparative potential ROI. How much are TikTok ads? It all depends on the scenario. LocaliQ can provide more information about TikTok ad pricing based on your unique circumstances.
Can TikTok Ads Drive More Sales?
While many brands associate TikTok marketing with brand awareness, the platform can be quite effective for generating sales. This is due to the higher Click Through Rate (CTR) compared to other social media platforms, driving great results for ecommerce platforms and other brands with campaigns focused on selling products.
Should I Run Facebook Ads or TikTok Ads?
Both Facebook Ads and TikTok Ads can generate good results for your brand. We generally recommend using both as part of a wider, cohesive, multichannel marketing strategy. As an expert Facebook and TikTok agency, we can tailor different ad tactics according to the strengths of each platform.
Can I Target Specific Audiences with a TikTok Ad?
The in-built TikTok Ads Manager allows for detailed targeting across a range of criteria. Your brand can target specific audiences based on location, age, interests, user behaviour, device type and interactions. Our TikTok marketing agency can help you refine your targeting to maximise the ROI of your ads.
Capture Attention with TikTok.
Join millions of Aussies tapping into the power of short, engaging videos to grow their brand on TikTok.
Find out more.
