Cross Media Optimisation (XMO)

XMO enhances your marketing ROI by continuously analysing trends and adjusting your campaign strategy in real-time, something humans can’t do on their own. By identifying the most effective keywords, audiences, and creatives that drive conversions, XMO ensures that your marketing efforts are agile and responsive, leading to improved campaign performance and cost-efficiency.

Moving poorly performing campaigns into XMO isn’t likely to improve performance. This approach might indicate a misunderstanding of the product’s fundamentals. It’s important to first assess why the current campaign is underperforming and understand the tools and strategies available to you. While transitioning to XMO might offer benefits like streamlined interactions and contact points, you shouldn’t view it as a quick fix. Ongoing support and strategy sessions can help you explore potential solutions more effectively.

While having a website can enhance your overall digital presence, XMO focuses on optimising advertising spend and performance across various channels, including social media and search engines. You have the option to run Lead Gen campaigns which capture the details of your lead directly on Facebook without having the need to be on your website. However, for a holistic strategy, having a strong website presence will bolter conversions for your campaigns.  

XMO tends to perform best for businesses with longer sales cycles and higher-ticket products or services. For example, industries like home improvement, medical, education, and real estate often see great results. These sectors benefit from the full-funnel approach that XMO provides, where branding and awareness are built through social ads, while search ads capture ready-to-convert leads. XMO works best for businesses that need to nurture leads over time rather than those needing immediate, transactional sales.

The timeline for seeing results from XMO campaigns varies based on factors such as campaign complexity and market conditions. However, LocaliQ ANZ’s data-driven approach typically leads to noticeable improvements in campaign performance within a reasonable timeframe, leveraging real-time optimisations to accelerate results. 

XMO provides transparent analytics and reporting, offering performance metrics and spend insights across broken down by channels. This visibility allows you to track how the budget is pacing across each channel and where the machine learning algorithm predicts will achieve the maximise ROI for your campaigns.  

LocaliQ ANZ is a pioneer in XMO technology. We combine AI-driven technology with local market expertise to deliver tailored XMO solutions that meet your specific business needs. Our commitment to maximising your marketing ROI through agile and data-driven strategies sets us apart, ensuring your business achieves sustainable growth and success.