The Mega Must-Have Marketing Calendar: October 2025

October Marketing Must:

October’s here, and so is one of the best times to tell your story through video. With Mental Health Day, Halloween and plenty of spring events on the calendar, video content gives you a chance to cut through the noise and connect on a more personal level.

Short clips, customer shout-outs, or behind-the-scenes reels can do wonders—and here’s the best part: you don’t need a full production crew. AI tools can help edit videos, generate captions and even suggest trending topics. That means less time fiddling, more time creating content that actually clicks (and converts).

With Aussies spending over 23 hours a month watching online video, it’s no longer “nice to have.” October is the month to show up on camera—or risk going quiet while your competitors hit play.

October Promo Ideas (Video Edition)

• Share quick tips or FAQs on camera—show customers the face behind the brand
• Turn testimonials into short, authentic clips for social proof
• Create Halloween-themed promos or reels that show your fun side
• Use AI to auto-transcribe, caption and repurpose your video content
• Pair video posts with October deals—engagement + conversion in one

Subject Line Ideas

🎃 Lights, Camera & Halloween

📱 Show Up Where It Counts: On Screen

🤖 Your Story in Seconds (AI Makes It Easy)

🤳 October Marketing Hack: Say It with Video

Key Dates for Your Social Calendar

📅 Oct 3 – World Smile Day
Perfect for a light-hearted video post—staff smiles, customer highlights or quick bloopers.

📅 Oct 10 – World Mental Health Day
Support a local charity—Red Cross, RSPCA, Smith Family—snap a team pic while you’re at it.

📅 Oct 31 – Halloween
Run a short video contest, costume reveal, or a “spooky deals” promo. Video content thrives on this day.

(Download your guide here)

October’s about showing your business in action not just talking about it. With AI tools doing the heavy lifting behind the scenes, even the smallest business can make video marketing work. Hit record, keep it real and watch your engagement lift just in time for the holiday run-up.