Google’s introduction of AI Overviews is transforming how people use search. Instead of clicking through to websites, users are now getting quick answers directly on the search results page. While this improves the user experience, it also means fewer clicks and reduced referral traffic for businesses. In this post, we’ll break down what AI Overviews are, how they impact your organic visibility, and the actionable steps you can take to adapt your SEO and content strategy in this new AI-driven landscape.
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