Bing Ads
Drive Leads & ConversionsBing ads management tailored to generate results for your brand
Bings Ads Management Services
While Google dominates the search engine landscape, overlooking Bing Ads leaves a significant audience untapped. LocaliQ, your trusted partner for Bing Ads management in Australia, helps you seize this potential.
Our Microsoft Advertising expertise goes beyond basic search, encompassing targeted search ads to reach relevant users, engaging display ads to capture attention across Bing’s network, and product-driven shopping ads to showcase your e-commerce offerings. Leverage Microsoft Ads‘ sophisticated targeting options and LocaliQ’s proven expertise to unlock new growth opportunities on this platform.
Key Benefits of Using Bing Ads
Bing ads utilise a bidding system similar to Google but with less competition and lower cost-per-click (CPC), potentially increasing ROI by over 30% compared to Google. Advertisers enjoy greater control over ad groups and campaigns, including sophisticated scheduling based on time zones.
Microsoft advertising allows refined targeting to mobile devices while excluding desktop and tablet devices, unlike Google. Bing also enables the use of only exact match keywords, while Google includes close variations like misspellings and plurals by default. On Bing, including close variations is optional.
Lower Advertising Cost
Fewer advertisers on Bing compared to Google mean lower competition, often resulting in a lower CPC. This allows you to stretch your advertising budget further.
Expanded Reach
Bing ads can appear on Microsoft Bing, Yahoo, and AOL, exposing your brand to a wider audience across multiple search engines.
Less Competition
With fewer businesses using Microsoft Bing Ads, there’s an opportunity to connect with a valuable audience on the Microsoft Search Network, which might be less saturated by competitors.
LocaliQ As Your Bing Ads Agency Partner
Managing multiple campaigns on different platforms can be overwhelming. That is why LocaliQ is here to help you manage your Bing ads, freeing you to focus on what you do best —running your business.
Campaign Set-Up and Optimisation
We assist businesses at every stage, from importing your data and setting up campaigns to monitoring and reporting on performance. Whether you’re a newbie or a seasoned pro on the platform, our team helps you maximise your campaigns’ potential.
Personalised Strategy for Your Objectives
Our expert Bing ads experts craft effective campaigns tailored to your objectives and target audiences. We develop comprehensive plans to achieve your goals across search, shopping, and retargeting. Our team leverages innovative tools offered by Bing, including precise control over which age and gender demographics see your search ads. Unlike Google, we can manage demographic targeting at the campaign or ad group level within Microsoft Bing Ads.
Actionable Insights for Growth
Our team is prepared to discuss all aspects of Bing ads management with you. We can address any questions you have about our campaign operations, our approach to the Microsoft platform, and how Bing integrates into a broader multichannel marketing strategy. Our goal is to work together to build brand awareness, generate new leads, and increase your revenue.
Client Review & Testimonial
“Within a short period of time the phone inquiries and internet bookings increased markedly. Switching to LocaliQ was the best move we ever made.”
FAQs About Bing Ads Management Services
How do Bing or Microsoft Ads Work?
Microsoft understands just how many brands use Google’s advertising tools. As a result, they make it simple and seamless to import campaigns, ad groups, keywords and product categories. Like Google, Bing advertising uses a pay-per-click (PPC) advertising model. This involves a bidding system for particular keywords and search terms. If you outbid competitors, your ad is more likely to be displayed in search results and you pay only when someone clicks the ad.
Who Can be Targeted with Bing Ads?
As with Google, you can target a wide range of audiences using Bing Ads which can refine based on your brand, industry, location, target audience and campaign goals. Bing advertising is a great way to advertise to a wide range of people for relatively little cost, making it easier to generate brand awareness and “cast a wide net”. Those looking to reach specific audiences can also benefit from the fact that Bing users comprise older users aged 45 to 54 with an average annual income of $100,000 and over.
Why Invest in Bing Advertising?
With 1.3 billion unique monthly global visitors, Bing offers significant opportunities to reach new customers for your brand, even if it isn’t as big as Google. A good approach, for brands who are unsure, is to look at how much traffic your website already receives from Bing. We can take a look at those numbers and determine whether it’s a good pathway for your brand’s advertising strategy.
What Makes LocaliQ Stand Out in Bing Ads Management?
At LocaliQ, every brand we work with is offered a truly personalised approach. We go that extra mile to understand every aspect of your business, which means we can better target the audiences you need to reach to achieve your goals. What’s more, we enjoy a level of experience in Bing ads management than most agencies simply don’t have. Our familiarity with the platform equips us with the ability to deliver tailored campaigns that make the most of Bing’s advertising tools, costing you less and earning you more.
How Much Does Bing Advertising Cost?
The cost of a Bing advertising campaign varies depending on your chosen bid, competition for keywords/ search terms, and the number of people who click your ad. You can typically expect costs to be lower than Google ads due to less competition for keywords and greater ROI. By setting a daily budget, you won’t exceed the maximum you’re willing to pay.
Will Bing Ads Work for My Industry?
LocaliQ has seen Bing advertising campaigns work effectively for brands operating in a variety of different sectors. This includes everything from eCommerce to hospitality brands looking to reach local customers and technology providers looking to increase B2B marketing opportunities. We can help determine whether Bing is right for your brand based on traffic to your website and other information. If necessary, we’ll suggest where your marketing budget is better off being invested, whether that’s Google, Facebook, TikTok or LinkedIn.
Maximise Your Reach with Bing Ads
Unlock new opportunities and connect with untapped audiences by partnering with LocaliQ for expert Bing Ads management in Australia.
Find out more.
