February Marketing Must

Boost Visibility, Engagement & Conversions This Month

February is where momentum meets optimisation. The new-year rush has settled, but customers are still searching, comparing and deciding who to trust. This is the month where businesses that refine their digital presence — not just launch it — start to see real results.
In Australia, online search continues to drive buying decisions across services, retail, health, education and professional services throughout February. In fact, 82% of Australians start their buying journey with online search, meaning visibility on Google isn’t optional — it’s essential.

If your website content, keywords and user experience aren’t aligned with how customers search today, you’re missing high-intent traffic that’s ready to convert. February is the perfect time to shift from “being online” to being discoverable, relevant and persuasive.
Start by reviewing your website through a customer eyes. Ask yourself, are your service pages built around real search terms? Are your messages clear and benefits-led? Are your links working, pages loading fast and CTAs easy to find? Small SEO and UX improvements now can unlock long-term organic growth — without increasing ad spend.

February Promo Ideas

• Refresh website content with high-intent keywords and FAQs
• Optimise top-performing pages to improve conversions, not just traffic
• Fix broken links, outdated content and unclear messaging
• Launch a Valentine’s-themed offer or customer appreciation campaign
• Highlight trust signals: reviews, testimonials and case studies
• Promote “last month of summer” deals or limited-time offers
• Share educational content around SEO, visibility and growth

Subject Line Ideas

• Love at First Click
• Is Your Website Ready to Convert in 2026?
• Sweet Deals, Smarter Marketing
• What Customers Are Searching for Right Now
• Turn Traffic into Real Leads This February

Key Dates for Your February Social Calendar

📅 Feb 6 — Waitangi Day (NZ)

Recognise New Zealand’s national day with a respectful, community-focused message. Highlight partnerships, customers or teams in NZ.
Hashtags: #WaitangiDay #ANZBusiness

📅 Feb 14 — Valentine’s Day

Shift the focus from romance to self-care, customer appreciation or “loving your business growth.” Share tips, offers or relatable content.
Hashtags: #ValentinesDay #SmallBizAU

📅 Feb 17 — Lunar New Year

Celebrate cultural diversity and new beginnings. Share festive content, team celebrations or themes of renewal and growth.
Hashtags: #LunarNewYear #YearOfTheHorse

Febuary is all about a clarity and connection. From Website clean-ups to SEO, this month sets the tone for the rest of the year. Stay ahead of your marketing today!

Download the full marketing guide here

Febuary is all about a clarity and connection. From Website clean-ups to SEO, this month sets the tone for the rest of the year. Stay ahead of your marketing today!

Download the full marketing guide here