Local SEO
Build Your PresenceImprove your online visibility with our local SEO solution in Australia.
Local SEO Service in Australia
Local SEO, or local search engine optimisation, is all about improving your online presence for searches happening in your local area. Whether you target a specific town, city, or even an entire state, local SEO services optimises your online presence to attract customers actively seeking what you offer nearby.
LocaliQ ANZ is a local seo company offering expert SEO services in Australia to help businesses capture more local leads. We specialise in developing targeted strategies based on your specific location and industry. Our experienced team creates cost-effective plans to grow your market share and deliver results you can measure.
Why Businesses Need Local SEO Services
Getting your brand in front of the right local customers is essential for business success. Today’s consumers rely heavily on online searches to locate local products and services. Whether you’re a retail business or a tradesperson, local SEO is key to capturing customers at the right moment.
Partner with LocaliQ, a local seo agency to optimise your local SEO and achieve significant growth for your business in Australia.
Target High-Intent Customers
LocaliQ offers tailored local SEO solutions to help you find relevant and motivated prospects actively searching for your products or services.
Google Maps Visibility
Be seen in Google Maps by optimising your Google Business Profile to drive qualified leads ready to visit your store or use your services.
Capture “Near Me” Searches
Be seen by customers searching for “plumbers near me,” “lawyers in Sydney,” or similar queries for your offerings nearby.
DID YOU KNOW
Queries about the weather and local “near me” searches are the two most popular uses for voice search.
Source: UpCity 2022
LocaliQ As Your Local SEO Company Partner
Dominate local markets in Australia with LocaliQ’s expert local SEO services. We craft cost-effective approaches tailored to your industry, optimising your SEO efforts and generating tangible results that drive growth for your business.
1
SEO Audit
Every strategic SEO campaign begins with an in-depth audit of your website. A local SEO specialist at LocaliQ will thoroughly review existing content and UX, identifying gaps and specifying areas in need of improvement. From there, we’ll create a tailored action plan to improve your online visibility.
2
Account Set Up
Our local SEO experts excel in strategic keyword selection. Using cutting-edge research tools and website data, we identify the most effective keywords and search queries. Our approach focuses on driving conversions and achieving a strong ROI, not just traffic volume.
3
Local Competitor Analysis
Understand your competitive landscape and cut through local competition with LocaliQ’s SEO solutions. Our SEO specialists analyse your industry to determine geo-targeted content that helps your brand stand out to local audiences.
4
Local Citations
We submit your business to top directories, such as Yellow Pages, Yelp, Hot Frog, and Start Local boosting local search visibility and driving more leads.
5
Local SEO Content
After locking in target keywords and assessing your competition, we create localised SEO content that resonates with potential customers. We emphasise local search terms throughout your site to enhance your visibility for relevant searches.
6
Local On-Page SEO Optimisation
Approximately 20% of your SEO ranking is influenced by on-site optimisation. Our local SEO experts craft eye-catching, informative page titles and descriptions that improve click-through rates. They also consider and audit the quality of user experience your website provides.
7
Local Content Strategy
Apart from other on-page elements, LocaliQ also offers fresh content packed with Local SEO best practices. Our specialists review pages needing content updates and produce blogs we schedule for regular posting.
8
Reporting and Tracking
LocaliQ, a local SEO company provides regular reports and insights on your organic visibility, and other performance metrics which we use to continuously refine and optimise your website to ensure our strategies have the greatest impact possible.
Client Review & Testimonial
“I’d recommend LocaliQ to other businesses. The transparency in their campaigns means we can see exactly where all of our dollars go. Instead of getting the smaller jobs, we’re getting bigger, greater value jobs, and servicing a better clientele than we ever have before.”
FAQs About Local SEO Services
What is Local SEO?
Local search engine optimisation (SEO) is the process of improving your brand’s visibility in relevant search engine results. The goal is to increase the number of users who click on your site, purchase your products or services, contact your business, or physically visit your premises. Local SEO includes a variety of steps and tactics, from building your Google My Business page to regularly creating content rich with geographic keywords to target potential customers in your area.
Which Businesses Need Local SEO?
Any location-based businesses can benefit enormously from local SEO strategies. LocaliQ has provided SEO services for lawyers, restaurants, cafes, medical services, builders, plumbers, roofing companies, schools, local retailers and many other businesses who either have a physical location or provide services in a set geographic area.
Whatever the industry, reaching a good position in relevant search results is often incredibly competitive, mostly because users tend not to navigate beyond the first page of search engine results. Local SEO companies help your business boost those search results and put your brand front and centre.
What Services does a Local SEO Agency Offer?
A specialist local SEO company like LocaliQ helps brands rank higher in relevant search results using both on-page and off-page methods. This includes keyword research, revising website design and structure, creating new content and optimising your presence on local directories. The kind of services your business needs will depend on your current performance in search results as well as the level of competition, target audiences, location and other factors.
Do I Need a Website for Successful Local SEO?
It’s not necessary to have a website for successful local SEO, but we do recommend it. Businesses without a website can still create and optimise a Google My Business page. A GMB page can help you appear in a ‘3-pack’ at the top of Google Maps if there isn’t much competition.
To effectively compete with other businesses in the same industry and local area, it’s essential to have a well-optimised website. With dedicated pages for all the products and services you offer, there are more opportunities to create geographic, keyword rich content to help boost your presence in search results.
How Much does Local SEO Cost?
As there are so many variables, the cost of a local SEO campaign can fluctuate. It ultimately depends on what kind of services you need, the current state of your website, the competitive landscape your brand operates in and whether you have an existing SEO strategy in place. Our local SEO company packages our services, tailoring them competitively depending on what you need. All our pricing is transparent and can be adjusted according to your budget.
What are the Different Elements of Local SEO?
There is a range of different elements that influence a successful local SEO campaign, including:
- Improving website load times and page structure
- Keyword optimisation on landing pages, blog posts and other content
- Local listings
- Metadata optimisation
- Google My Business
During our SEO audit process, our team will determine precisely what your business needs to help improve your ranking in local searches.
Can LocaliQ Help with Local SEO and PPC Ads?
LocaliQ provides a comprehensive range of digital marketing services including both local SEO and pay-per-click (PPC) advertising campaigns. Our team understands the importance of using paid and organic marketing approaches which complement one another.
SEO is a long-term strategy aimed at growing your brand, increasing online visibility and steadily generating new traffic and leads. PPC ads are ideal for achieving short-term campaign goals such as boosting enquiries about, and increasing sales of, specific products.
How Long Does it Take to See Results from Local SEO?
The time it takes to see results from local SEO strategies can vary. If you’re a new business looking to break into a competitive market, for example, it can be 6 months or more before you see tangible results. A well-established business in a less competitive market can see results in as little as a month.
When you get in touch with a local SEO specialist at LocaliQ, you’ll get a more specific estimate of how long it’ll take to see results from our local SEO service. We’ll assess your business, your website and your goals before providing an honest and transparent action plan to improve your brand’s SEO efforts. We’ll also discuss what it’ll cost, what kind of results to expect and when you’re likely to start seeing those results.
Improve Business Visibility with Local SEO.
Local SEO plays a crucial role in any long-term marketing strategy, ensuring your business is easily found by local customers searching for the services or products you offer.
Connect with a SEO consultant at LocaliQ today and get started.
