YouTube Ads
Drive Leads & ConversionsExperienced YouTube advertising agency in Australia.
YouTube Advertising Agency
YouTube advertising reaches over 15 million unique Australian visitors monthly, offering endless growth opportunities for brands. Video ads are compelling and engaging, but success requires an experienced agency.
LocaliQ is Australia’s trusted YouTube advertising agency. Whether aiming for brand exposure or increased leads and sales, we tailor targeted YouTube marketing strategies to your fit your unique brand.
Why Brands & Advertisers Need YouTube Advertising
Go on YouTube today and you’ll notice traditional TV advertisers focusing more on the platform. With declining prime-time TV viewership and growing YouTube audiences, it’s where many eyeballs are today. YouTube advertising is cost-effective and accessible to brands seeking new audiences.
Massive Reach
Tap into YouTube’s extensive user base to showcase your products or services through captivating video ads.
Brand Storytelling
Build brand awareness and memorability with creative video content that entertains, educates, or inspires your target audience.
Measurable Results
Unlike traditional TV advertising, YouTube Ads provide detailed analytics to track performance. You may also use calls to action and interactive elements to get viewers to click, subscribe, or visit your website.
DID YOU KNOW
Over 40% of global shoppers purchased products they discovered on YouTube.
Source: Google
Our YouTube Advertising Services
The YouTube advertising platform offers unique ways for brands to reach and convert their target audiences. Video advertising is powerful for driving conversions due to its engaging and memorable nature. Additionally, YouTube provides a video and non-video ad placement to maximise reach and impact.
Masthead Ads
These premium display ads appear at the top of the main YouTube homepage, offering exceptional visibility and reach for up to 24 hours. Ideal for highlighting new products, promoting events, service offerings, and ecommerce campaigns, these ads operate on a Cost Per Mille (CPM) basis, charging you per 1,000 advertisement impressions on the web page.
Non-Skippable In-Stream Video Ads
A powerhouse of YouTube advertising, these short video ads play before, during, or after video content and cannot be skipped by viewers. Approximately 15 seconds long and charged on a CPM basis, they allow brands to quickly capture audience attention and convert with snappy, creative messaging and calls to action.
In-Feed Video Ads
Appearing as thumbnails within search results, on the homepage, and alongside relevant video content, this form of YouTube marketing encourages users to click on the thumbnail, directing them to your promoted video.
Bumper Ads
These are short, non-skippable ads run for only 6 seconds, delivering a fast and memorable message to the viewer. Charged on a CPM model, bumper ads are ideal for creating brand awareness and increasing reach by driving high impressions and views due to their brief and unskippable nature.
Overlay Ads
These semi-transparent YouTube banner ads appear at the bottom of a video, exclusively on desktop and laptop devices. Viewers can close these ads, making them ideal for directing users to a product or landing page with simple click-through capabilities, perfect for strategic YouTube marketing campaigns.
Sponsored Cards
These display ads showcase relevant products, videos, and playlists, appearing within eligible YouTube videos. Users can click on the card to view the content and access more information.
Outstream Ads
Designed for mobile placements, outstream ads are meant to reach users beyond YouTube. They appear on partner sites and apps across the Google Network, autoplaying once 50% of the ad is visible on the screen.
Partnering with an experienced YouTube advertising agency helps maximise these opportunities.
LocaliQ, a Google Premier Partner in the top 3% of Australian agencies, excels in running high-performance YouTube campaigns. We optimise targeting and placement of your YouTube banner and video ads, ensuring the right audiences see them and generating the best return on your spend.
LocaliQ as Your YouTube Marketing Agency in Australia
When it comes to YouTube advertising, experience and strategy are crucial. As an experienced YouTube ads agency in Australia, LocaliQ delivers tailored campaigns supported by in-depth research, data insights, and competitive analysis.
We take the time to understand your target market and goals, implementing various ad types for every stage of the funnel.
Client Review & Testimonial
“The biggest benefit that we’ve been seeing with LocaliQ would be the increase in our brand awareness, with patients coming in telling us that they’ve found us online.”
FAQs About YouTube Marketing Services
Which Businesses Should Use a YouTube Ads Agency?
Businesses and organisations in just about any industry can benefit from YouTube advertising services, from education institutions to doctors, lawyers, software developers, tradies and ecommerce platforms. YouTube marketing is particularly powerful for reaching audiences aged under 35. For many younger generations, watching YouTube videos is a daily activity. It’s the second most visited website in the world and remains the top destination for watching longer videos.
How Do I Get Started with YouTube Advertising?
Advertising on YouTube is as simple as creating a Google AdWords account and linking it to your YouTube account. You can then promote any video you upload, targeting audiences based on demographics and keywords. Input from an experienced YouTube agency like LocaliQ can help you improve ad performance and deliver more cost-effective results.
How Does YouTube Advertising Work?
YouTube is part of the Google Ads platform, meaning YouTube Ad campaigns are managed through Google AdWords. Once you’ve created your video ad, you select your targeting options and set your budget via a bidding process which determines when, where and how often your ad plays. You can view all activity and analytics through your Google AdWords account.
Can I Integrate YouTube Advertising with Other Marketing Channels?
YouTube marketing can be integrated with other channels to support a cohesive strategy that reinforces your brand messaging and marketing objectives. With a multidisciplined ads agency like LocaliQ, you can create multiple touch points across search engines, social media and email along with content marketing and retargeting strategies.
Are There Targeting Options for Local or Regional Businesses on YouTube?
Brands can target ads according to specific locations, whether that’s cities like Melbourne, Sydney, Brisbane or Perth, particular states or specific regions such as The Hunter, Central Coast or Gippsland. Our local digital marketing agency can help you benefit from these advanced targeting options to refine and focus your YouTube marketing strategy based on your specific brand goals.
Which Targeting Option is Best for Achieving Brand Awareness?
YouTube Ads can be targeted based on placements, topics, keywords or demographics. If your goal is brand awareness, broader topic targeting within relevant demographics can help expand your reach among the right audiences. Every campaign is different, however, so it’s always worth consulting a YouTube advertising agency for tailored advice.
Your Audience Awaits on YouTube.
Dive into the world of video marketing and connect with viewers in a dynamic way and reach millions of potential customers.
Get started now!
