Technical SEO focuses on optimising the infrastructure of your website to help search engines crawl, index, and render it more efficiently. It includes aspects like site speed, mobile-friendliness, secure connections (HTTPS), structured data, XML sitemaps, and resolving crawl errors.
Content SEO, on the other hand, is all about creating valuable, relevant, and keyword-optimised content that matches user intent. This involves on-page elements like headings, meta tags, internal linking, and high-quality written or visual content that answers search queries.
Together, technical and content SEO form a complete strategy. Without solid technical foundations, even the best content might struggle to rank. And without valuable content, a technically perfect site has little to offer visitors.
