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Google Shopping & Black Friday – What Retailers Need to Know

Google Shopping & Black Friday – What Retailers Need to Know

Black Friday is one of the biggest moments in the retail calendar and for e-commerce brands, it presents a huge opportunity. But to make Black Friday truly count, your Google Shopping strategy needs to be spot on. Below, we’ll walk through why Google Shopping matters...
Get ready for Cyber Weekend! 

Get ready for Cyber Weekend! 

We’re a month away from the Cyber Weekend online sales in November! The two online sales events that make up Cyber Weekend, Black Friday (November 25) and Cyber Monday (28 November) are famous for huge discounts and deals online, with brands aiming to entice shoppers...
E-Commerce Trends Your Business Can Leverage 

E-Commerce Trends Your Business Can Leverage 

It’s predicted that by 2040, 95% of all purchases will be made through e-commerce. Having a first-rate e-commerce website should be a priority for businesses looking to increase online sales. It’s also a good idea for businesses to be across the latest...
How Your Business Can Benefit this EOFY

How Your Business Can Benefit this EOFY

The Covid-19 pandemic has fundamentally changed the way we live, work and shop. In 2021, 81% of Australian households shopped online (up 12.3% from 2020), with over $62.bn spent on online goods (up 23.4% from 2019).   As restrictions eased towards the end of...
End of Financial Year (EOFY) Search Marketing Insights

End of Financial Year (EOFY) Search Marketing Insights

The Covid-19 pandemic led to the digital transformation of many businesses. Our stay and work from home lifestyles throughout 2020 were a catalyst for increased spending in many retail and ecommerce categories last year, reflected...

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