Tradie Christmas Marketing Tips

Tradie Marketing during Christmas: How to Get More Jobs Now and Set Up for January

As the calendar heads towards December many trade businesses think “slow down”. But in fact, this is one of those rare windows when well-positioned tradies can pick up jobs, referrals and bookings that feed into the new year. At LocaliQ, we’ve worked with Australian tradies who used this period to win work early, avoid the slump and kick off January fully booked.

Why Christmas matters for tradies

Home-owners and commercial clients start prepping for summer now — checking air-conditioning, scheduling maintenance, planning renovations or catching up on jobs before the holiday. If your business isn’t visible when they search “air-conditioning service Sydney” or “Electrician during Christmas” you miss the opportunity. Research shows a large percentage of tradie-service searches happen online rather than by referral alone.

Step 1: Local SEO & visibility

Make sure your business shows in local search and maps:

1. Update your Google Business Profile (name, address, phone, services) and mention trade-keywords plus “Christmas service” or “holiday check-up”.
2. Create a short page or blog like “Pre-Christmas service bookings for XY Plumbing” with keywords such as “book now for early January” or “holiday maintenance plumber”.
3. Encourage reviews now, because many homeowners check ratings and online presence before booking a tradie.

Step 2: Website & lead capture

Your website should clearly show your holiday availability and special service-offer:

1. Add a banner or pop-up saying “Book maintenance now for December / early January”
2. Have a simple form labelled “Holiday job enquiry” or “Pre-summer service booking”
3. On pages list key suburbs/areas you service with relevant keywords (e.g. “electrician Eastern Suburbs Sydney December availability”)

Step 3: Advertising & special offers

Running Google Ads (Search or Performance Max) can boost your visibility during this period:

1. Target keywords with urgency: “emergency air-conditioning repair Sydney”, “book electrician before Christmas Melbourne”
2. Create an offer: “10 % off bookings made in December”, “Book now for early January and receive a free safety check”
3. Allocate budget for this period — many competitors may assume slow down and reduce spend, so you get cheaper clicks

Step 4: Manage leads efficiently

When enquiries come in you need to respond quickly. Use a simple system (even a lead-tracking tool like Dash) to capture new contacts, tag those as “holiday booking” and schedule follow-up. A fast reply often wins the job. Slow replies lose. 

Set your team to monitor form-submissions and calls and prioritise December/January bookings.

Step 5: Build for January

Use December to lock in January work when others might be off-duty:

1. Mention in ads and website: “Secure your January slot now”
2. Create a calendar view of available jobs and send “book early” messages via email or SMS to past clients
3. Use the momentum of December enquiries to convert for January

For Australian tradies the holiday season is not downtime — it’s a strategic chance to catch early jobs, lock in bookings for next year and stand out when others pause. With focused local SEO, simple offers, responsive lead-flow and clear messaging you can fill the book and start the year ahead. If you’d like help building your holiday tradie-marketing plan we’re ready to assist