With more people using search engines and social media to browse, research, and purchase products and services, paid advertising should be a key part of your marketing strategy to boost your business and attract ideal consumers. When comparing search vs. social,...
As a small business entering a new year, it’s important to know the broader digital marketing trends to expect in the industry as a whole, and the smaller tactical strategies that are mainstream and already in full swing. We take a look at some of the...
